Tag: snapchat

Guest Speaker Post

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This week in class, we had the pleasure of having Alberto Linares come and speak to our class about Augmented Reality and Virtual Reality, and his experience working with them. One of the main things that Alberto is passionate about is music, and specializes in drums and guitar. He has had the opportunity to work with many famous musicians for example he mentioned that he got to work on a project for a band called Mumford and Sons. Since Albert spoke about how he has used AR within the music industry, I wanted to focus on how AR can change the music industry completely.  Harris study says that 78% percent of millennials would rather put money into experiences and events over a desirable object, and another 72% say they want to increase the amount they put towards experiences over physical objects in the coming year. Audiences are already familiarized with the technology, and the most popular, mainstream examples of AR would be Pokemon Go and Snapchat. The first way AR can change the music industry is through Music Videos. AR can empower musicians to bring the video to their audience and even make the listener part of the video.

Looking as far back as 2010, Rihanna and David Guetta partnered with Doritos to create an AR experience for the video to their track “Who’s That Chick.”

Another way AR made its way into the music industry would be through Music Marketing. As Inc. notes, AR can bridge the human and virtual worlds. While technologically impressive, virtual can be hard for audiences to connect with. For example, one restaurant in New York City increased business by 75% through a strategic use of Pokemon Go.  Next we can look at AR within Music Education. AR is a tool for the music industry to meaningfully and emotionally connect with younger audiences. AR has already made its way into the music industry if we look at the example of a Japanese company has already produced a hologram that can teach people to play the piano. Lastly one of the most important ways AR has changed the music industry in my opinion is the overall music experience. The possibilities for altering physical experiences like concerts and events with AR are limitless. For example, song identifying app Shazam just launched the world’s first scaled augmented reality solution for brands. AR has the potential to bring the concert to fans in their own environments. Augmented reality has the potential to become the new reality for the music industry.

 

Social Media Post

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This week, we discussed social media. Social media is something we are surrounded by all the time in our everyday lives. Especially us millennials, everything is documented through social media. This can be a good and bad thing. When it comes to food, I always go to Instagram to get inspiration on meals to make or even when choosing where to go to eat. For example, tonight me and my roommates went to Monster sushi. When simply just looking at the menu, we had trouble deciding what to order. Instantly we all pulled out our phones to search “Monster sushi” on Instagram. There are a couple ways you can use Instagram when searching for food. First, would be looking at what people have posted under the tagged location. This is where you are going to find most of the photos of different foods the restaurant you are eating at is offering. I always do this because sometimes when just looking at the menu you can’t really get a feel for what the meal is going to taste like. That is why some food places add photos on their menu of their most popular dishes because more people are willing to order something that has a photo of it looking yummy. The next way you can use Instagram when searching for restaurants is simply finding their company Instagram page. This is where you are going to see all their best sellers because you are getting information from the actual source. However, using the location tactic when searching for food is going to give you more of a real answer, because it is customers posting.

Instagram isn’t the only social media we can use when looking at food. Facebook is another great way restaurants advertise their food. For example, when out to eat you can use Facebook to “check in” to show all your friends where you are eating. By checking in other people can do research on where you are out to eat. Facebook also allows you to read reviews on different restaurants to see if they are worth going to or not. Other than going out to eat, Facebook is always posting videos on different recipes to make. For example, I am obsessed with watching the “Tasty” videos that pop up on my Facebook feed and always save them so I can make them on my own!

Have you ever seen someone post a snapchat or even an Instagram story of food and you wonder where they are eating? In my opinion, social media is a great way for restaurants to be advertised due to the fact we can check in and show people where you are eating. That way there’s no need to wonder where that burger came from because we can use social media to advertise where, and what we are eating.

Good article on social media marketing