This week, we discussed social media. Social media is something we are surrounded by all the time in our everyday lives. Especially us millennials, everything is documented through social media. This can be a good and bad thing. When it comes to food, I always go to Instagram to get inspiration on meals to make or even when choosing where to go to eat. For example, tonight me and my roommates went to Monster sushi. When simply just looking at the menu, we had trouble deciding what to order. Instantly we all pulled out our phones to search “Monster sushi” on Instagram. There are a couple ways you can use Instagram when searching for food. First, would be looking at what people have posted under the tagged location. This is where you are going to find most of the photos of different foods the restaurant you are eating at is offering. I always do this because sometimes when just looking at the menu you can’t really get a feel for what the meal is going to taste like. That is why some food places add photos on their menu of their most popular dishes because more people are willing to order something that has a photo of it looking yummy. The next way you can use Instagram when searching for restaurants is simply finding their company Instagram page. This is where you are going to see all their best sellers because you are getting information from the actual source. However, using the location tactic when searching for food is going to give you more of a real answer, because it is customers posting.

Instagram isn’t the only social media we can use when looking at food. Facebook is another great way restaurants advertise their food. For example, when out to eat you can use Facebook to “check in” to show all your friends where you are eating. By checking in other people can do research on where you are out to eat. Facebook also allows you to read reviews on different restaurants to see if they are worth going to or not. Other than going out to eat, Facebook is always posting videos on different recipes to make. For example, I am obsessed with watching the “Tasty” videos that pop up on my Facebook feed and always save them so I can make them on my own!

Have you ever seen someone post a snapchat or even an Instagram story of food and you wonder where they are eating? In my opinion, social media is a great way for restaurants to be advertised due to the fact we can check in and show people where you are eating. That way there’s no need to wonder where that burger came from because we can use social media to advertise where, and what we are eating.

Good article on social media marketing